Joe’s Blackbook — Jimmy Olsson

​Jimmy Olsson, who carries himself with just as much consideration as he wears his neatly tailored clothes, is sitting on a gray couch in the back of the Todd Snyder x Champion store on Elizabeth Street in New York City’s NoLita neighborhood surveying a small, but important, part of an empire he has been steadily building for more than three years. The space, dubbed the “City Gym” combines the utilitarian elements of a locker room (exposed metal racks, bolted into the wall; broken-in lockers), with the ambiance of a private members club, with black-and-white photographs, and furniture sourced from ABC Carpet and Home.