One thing you’ll learn quickly about FRAME Denim CEO Josh LeVine is that he’s very inviting. Sure, he’s a warm character, but he’ll also actually invite you places. As soon as I sat down, Josh encouraged me to stop by the brand’s upcoming sample sale. He also insisted I tour FRAME’s newer, larger, Culver City headquarters. His attitude towards the world of fashion reflects that same charm: It’s not about being exclusive for the sake of it, it’s about inviting the right people in. No surprise, he keeps a tight crew, and each one brings their own charms to the FRAME world.